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The right balance between Marketing and UX is significant to create a positive ROI

The right balance between Marketing and UX is significant to create a positive ROI
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The major objective of the User Experience Designers is assuring that the customers who come to them with the need of products or systems and also undergoes a communication with some of their products or systems should be able to avail it all without taking much of their efforts and also without any hassle. On the other side the Marketers who are responsible for Marketing of the Products or Systems need to communicate the value of same product or systems so as to make users understand and experience that for designing there are designers. These two things together creates a lot of commotion in that case it is extremely significant that both the things should work together so as to understand and accordingly design the user experience.

But if we go deep in the concept both the concepts, marketing and user experience design are interrelated with each other and belong to one category. Both the concepts work quite similarly and also both concepts strive hard to practice more and more to focus on and designing for specific group of people. The marketers works specifically on building strategies and designing work for the users. While this work is being done, the marketers also try to understand the people and their nature so as to get an idea about their buying behaviour.

You must be wondering how is marketing connected with understanding customers behaviour and all? But in order to sell product or services, it is very important to first understand the need of the customer so as to serve them in accordance to their needs.

Understanding the customers and also analysing their purchase behaviour will help you build a good rapport between the UX and Marketing. Researching and collecting some deep analytics of the users and also the soon to be users is sure to bridge the gap of communication between Marketing and UX fights. It is also important to keep yourself updated with different tools and research methods which are more preferable by the marketing and product teams.

Analysis is a routine activity, considering which to bring you at an ease while undergoing analytics, various tools have been developed and are available in the market.

Few most important things that Analytical tools can help you with are as follows:

  • It provides a deep visibility into usage of features. It tells us what features are being used by whom. This data can then be utilized effectively to convince the team if some alterations need to be made in the features.
  • It also aids us in arranging and conducting polls and surveys in-app
  • It helps in capturing the user activity and behaviour. It gives us detailed insights on what features are being used by the users, how much time is being spent by them on an application of yours. It also briefs you a little about what trends are running overtime. It will collect data by aggregating results across various accounts, users and also custom segments.
  • Funnels and Paths to play an important role in giving you deep understanding on the journey of the users and also aids you in identifying different ways of streamlining the journeys so as to make it easier for the users.
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