A smart phone without the most applications is as boring as looking at the blank screen of the computer. You have nothing interesting to do except for calling someone or messaging back. It is simply like a primitive age phone. With the advancement and development of technology in the area of phones, normal phones are now transformed into interesting ones with some of the basic applications being loaded in them. You do not need to invest much yet enjoy an operating system that is interesting enough to use.

The idea of mobile phones being a portable device which aids in connecting with people irrespective of time and place has progressed towards being a device that helps in making our lives easier, fun and effective. Time flies and we cannot bring it back if we lose it. But when there is a mobile phone, we end up multi-tasking. We can draft and send an email, respond back to messages or indulge in a live chat, order food and get them delivered according to a convenient time, search for the best places to eat, track the way to a particular place, play games and even watch high definition movies. Yes, we are talking about a single device that enables us to do so many things, thus helping in our managing our time and effort effectively.

Mobile application development is referred to as a process through which several types of application software are developed for portable devices such as mobile phones, laptops or other digital devices. These applications are pre-installed in the devices during the time of manufacturing or are available in the application stores for the users to download and use. A mobile application developer, in the course of designing the application, has to ideate the entire project first with its offerings clearly mentioned, have a clear understanding of the functionality of the application and analyse the user requirement for it. Some of the applications are developed for a specific audience group while others are mostly generic.

The mobile application developers in India are trained to develop applications for all kinds of mobile platforms—Android, Windows, Apple and BlackBerry. Based on the requirements and imaginative ideas, the developers design and develop innovative and creative applications that caters to the particular audience group. They work towards making a smart phone smarter and more useful.

Change is the only constant in our life – the truth of this statement is best evidenced in the manner the mobile phone industry is evolving. The device that seemed to be best till yesterday is looking a tad outdated today. Such is the pace of changing technology and its features that it has left the users spoilt with choice. But the users' appetite for adding more ease and convenience to their lifestyle is unrelenting. Thousands of mobile applications are being developed every day across the world including iOS Application Development that is fast catching up with the rest.

The demand for iOS Application Development is on the rise and iPhone application developers are having a field day. But as they say, it is easier said than done. The developers face the challenge of remaining creative and there are other challenges too that they have to overcome to be able to make their presence felt in the intense competition of app development. Knowing about the hurdles can help to get prepared so that these can be overcome.

Compatibility with different devices

Starting from iPhone 4 to iPhone 5 C (with 4S, 5 and 5S in between) and the various models of iPad that ends with iPad Air, the iOS app that you develop should be compatible with all these devices. Careful testing of the product continuously during the process of development using TaaS product like TestFlight or Testelf can be effective to address the issue.

Developer portal’s navigation panel

It is not easy to familiarize with the navigation panel in the portal of the developer. Before you get into the act, spend time to gain knowledge about it and understand the functionalities properly so that there are no hiccups after you start the job. Of course you get better and learn more through practice.

Beta testing for user experience

Knowing in advance whether your developed app will be accepted by the customers or users will always help. To know this, let your app be tested through Beta users. The deficiencies and short fall of the app are identified by this testing and you become aware of the specific conditions of failure so that you can correct it.

Approval by Apple App Store

Know the rules of the game before you start playing. iOS Application Development is governed by the guidelines, rules and regulations of the App Store about which you will have to be thoroughly conversant because the design and development of the app should meet the parameters mentioned in it.

Network speeds

It might happen that the speed used by you is not the same as that of the consumer. What it needs is to invigorate the networks whose speeds are below par. This can be done by putting the app through a Network Link Conditioner test that can spruce up the weak networks.

These are just a few hindrances that you should be prepared about and then, practice will make you perfect.

As Android is an open source with fewer restrictions, unlike the iOS platform, more companies are taking a plunge into Android app development business banking on the popularity of the Android OS among the smartphone users. In 2013, there have been 900 million Android activations and 48 million app downloads. But the openness of the Android platform has led to the infiltration of low quality apps too. More than 60,000 apps were weeded out of Google Play Store in 2013. If you are an aspiring Android Development Company concentrate on quality and follow some strategies that can work well.

Know your target audience

Evaluate and analyze the end user requirement thoroughly to ascertain the app features. Know the mind and expectations of the end users and design your app features to satisfy those needs. Never lose focus of your target audience.

Feature rich apps

Select the app features wisely that will be very appealing to your target audience. The most sought after feature should be captured in the app because the functionality of the app will determine its impact on the user.

User Interface that is user friendly

As looks and appearance are important to people for initial acceptance to others, the user interface of apps plays a similar role in getting your app accepted by users. The app should be easy to operate and user friendly so that the user is attracted to use it. Any difficulties that the users may face to begin with could make things difficult for you.

Make it error free

Repeatedly test the app during the stages of its development to be sure that there is no snag or glitches when it is put to use. An app has to be 100% free from any defects and its fluidity of operation is the key to its success. Keep on refining and fine tuning and put the apps to the most severe test conditions so that there is practically no possibility of failure at a later stage.

Marketing smartly

If you want to succeed in the intense competition of the market, as an Android Development Company you will have to do out of the box thinking to innovate smart marketing strategies so that your app is visible to your target audience in a manner that lures him to buy it. Promoting your app the right way to make it appealing to the users is a big challenge. Use the social media to your advantage in making your app seen and felt by the users.

The enormity of the Android development market is alluring thousands to explore their potential as an Android Development Company. The challenges are many and only the fittest will survive, therefore prepare well before you take the plunge.