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There are many researches taking place, which results into the evolution of something new and unique. Traditional Marketing Research have two options to conduct their research: Quantitative and Qualitative method. Quantitative research is dependent on the creation of Hypothesis followed by accurate analysis of the statistics in order to understand and explain the research findings. It focuses more on the quantity of things and their statistical patterns. Using the number it comes to an analysis so as to come to a conclusion. Quantitative research method has proven to be beneficial in the following ways
It is more focused on exploring the issues, understanding the actual problem and enabling oneself to answer all the questions. Qualitative Research Method is more dependent on deriving the value of variables in their natural setting. The data via this method is collection by asking open ended questions and serving with the direct quotations. Qualitative can be beneficial in the following ways
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