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Traditional Marketing Research is a wide concept which is incorporates Advertisement and Marketing. It involves various tools and techniques to gather required data and information. It focuses more on taking an assessment of the overall market for a product or service. Conducting a survey of the consumers so as to understand their likes and dislikes. Experimenting focus groups so as to understand how well have consumers responded to a new product. There have been many instances where Traditional methods have proven to be more beneficial when compared to mobile and online methods.
Traditional Marketing Research has two different ways of approaching the market for data collection
1) Qualitative Research
2) Quantitative Research.
Qualitative research is the social science research based on non-numerical data. It is conducted with the purpose of interpreting the meaning of these data which then helps to interpret the meaning of the data collected. It gives us an understanding of the social life by targeting the population or places and then conducting a detailed study on them. Qualitative Analysis is done by various observations, interviews, open-ended surveys, focus groups, oral history etc.
Also Read:- Strengths and weaknesses of Qualitative Research
Quantitative research methods are majorly focused on measuring the objectives and analysing statistical, mathematical and numerical data gathered through various polls, surveys, and questionnaire. The other way of doing it is manipulating the pre existing statistical data with the help of various computational techniques. It helps in gathering numerical data and then categorizing it among various people.