The Google Play Store, which has 2.2 million apps, is the largest app store, followed by Apple’s App Store, which has 2 million apps. Because there have been so many articles and blogs covering app store optimization for iOS, I couldn’t leave out the Google Play Store tips, which can be found below.
I Outlined The Google Play Store Optimization In The Next Ten Points:
The “Title” is the most significant factor in both stores’ optimization. A title on the Play Store can be up to 30 characters long. The title of your app on the App Store should be 50 characters long, but it’s best to keep it to 25. Make the most of the number of characters available by including keywords.
2. Keyword Optimization
Select a keyword approach that is appropriate for your app and brand. For Google Play, keyword optimization is critical. Focus on the user and select low-competition keywords. Choose keywords that have a low level of competition and are descriptive of your app. Apptweak and App Annie are two apps that might help you locate keywords. For auto-complete suggestions, Google Play can utilize App keywords.
3. Emoticons, Rich Formatting, And A Description
In the Google Play Store, keyword frequency in the app description is taken into account. Allow some time to return to the keyword in the description, but avoid “keyword stuffing,” which is frowned upon by both users and Google. A natural integration of keywords is essential.
4. App Icon
The first thing users see attracts attention and they will keep you from scrolling further the app icon. That should be enough to take it seriously, right?
The app icon is equally significant in both app marketplaces. Because it is directly linked to your program, it is best to keep the icon the same on Android and iOS. Keep the design clean and appealing; it has discreetly caught attention in both the app store and on the device’s screen.
Screenshots and a promotional video are two incredibly significant visual components that encourage people to linger on your app store page.
Five Tips for strong app screenshots that attract attention:
1. Make a good first impression: make sure your first screenshot is visually most appealing.
2. Use of space: use the eight available screenshots, every screenshot is an opportunity to generate a download.
3. Tell a story: Present the screenshots in chronological order.
4. Describe the text: Add a description of the wallpapers; it also convinces users is often social proof through success stories.
5. Test design: allows different versions tested through a / b testing.
A promotional video is a great marketing tool to ensure that users get an idea of the functionality and value of your app. A video can promote app downloads strong, but it also demands a lot of your financial resources. A promotional video is in the app store as advertising and focuses on selling the features it has to offer the app.
7. External Links And Google+
External links might help your app rank higher in the Google Play Store. So, strive to gain connections to your app page from other websites. External links referring bring more traffic, which should ideally result in more downloads, in addition to a ranking rise.
Another motivating aspect that influences your Google Play Store rating is the quantity of Google + 1’s you obtain for your app. People must have a Google+ account to give Google +1. Moreover, you need not be an Android user, you can also go to your Google Play page from a web browser and +1. So make sure that as many people as possible +1 to your app.
Also, consider creating a Google+ account for your app, which you can use to obtain more + 1’s. can also +1 a trick more + 1’s to build a link to post to your app on your Google+ page, +1 to the post is also transmitted to the total of + 1’s on your app, the same user directly on the app page.
8. Ratings And Reviews
Why are ratings and reviews so important for App store optimization? Because it is more crucial for consumers to find your app than it is for you to find it. What defines how good your mobile app is the phrases, stars, descriptions, and referrals.
The rating is not only important for the ranking but also to convince other users to download your app. So try to subtly collect ratings and reviews. Try returning users via a pop-up so far to get to give a rating and subsequently to write a review. Make sure that the teething problems are out before asking for feedback.
Another aspect that directly influences your app’s ranking in the Google Play Store is the number of deinstallations. A high number of users that you remove app, indicates that there is something wrong with the app or have not met expectations.
Try to find out:
- What goes wrong with using the app?
- Users get bored with the app?
- Do I meet still the expectation?
- Seater there are bugs or crashes the app too often?
- Find out the problem and solve it. Remember, it’s almost impossible to win back disgruntled users. In addition, negative word-of-mouth will ensure that decreases the popularity of your app.
10. Active Users
The number of active users is crucial not just for ranking, but also for the preceding point since it influences app reviews, reviews, and recommendations.
Introduce your users with a clear onboarding and activate them with push notifications, email, and fun new features.
Consistency optimization: Optimising your program and its shop page is a never-ending activity. If you really want your application to be successful, there is no room for half measures. Put resources in the right way and get the most out of it, the only way you have a chance of succeeding is in a store with more than 2 million articles.
Bio: Rebecca Carter is a content writer and works for a company that provides an expert writing help for students. She has Bachelor´s Degree in Journalism and is always happy to assist students with their assignments. Her main hobby is tennis and horse riding. Besides, Rebecca enjoys hiking and visiting culinary courses.