The competition among ecommerce stores is at an all-time high. Recent developments in the world encourage shoppers to depend on online shopping instead of visiting brick and mortar stores. The ecommerce store that will utilize the best marketing tactics will bring in the most sales!
Out of many proven strategies for increasing online sales, the most important is focusing on proper SEO. Investing your time, money, and effort in Ecommerce SEO can enable you to get discovered, stay ahead of your competitors, and bring the sales you want – keep reading to find out more!
1. An Amazing Structure
One of the reasons why people prefer shopping online is the ease that online shopping provides them. The SEO feature that enables this smooth shopping is the presence of Breadcrumbs – which provides a smooth way for customers to jump from one page to the other.
An ecommerce store has to ensure that all its pages have a proper structure using the feature of Breadcrumbs. Furthermore, the URLs of your ecommerce pages also have to be short to ensure that Search Engines can easily discover your website.
The technicality of short URLs and Breadcrumbs makes it difficult for Ecommerce store owners to implement this SEO strategy. Therefore, you have to hire the right people to ensure that all your ecommerce pages are structured properly. You have to ensure that when your team is implementing the SEO URL structuring practices, they use proper SEO proxies – here’s everything you need to know about SEO proxies.
2. Using Proper Keywords
Keywords play the most important role in the success of any ecommerce SEO strategy. If you are not focusing on the right keywords, your ecommerce store pages will not rank on top of SERPs, and you will not be able to capture your target audience.
The essential thing about implementing the right keywords is that you don’t have to go overboard while using the keywords. Stuffing keywords on your ecommerce store pages can produce unwanted results, and your website can end up getting banned by Google.
Therefore, while working on a keyword strategy, you must follow the right SEO guidelines. Start small and focus on the keywords that you can rank against in no time. Don’t go after the keywords that are easier to rank for at first. Learn to do proper keyword research and ensure that you don’t follow any of the prohibited practices.
3. Avoid Repetitiveness
One of the difficult things about running an ecommerce store is providing unique content on all the pages. When you have to list the same products on different pages, you may end up posting the same content against a product, which can result in a process called “Content Cannibalization.”
Content Cannibalization is described as the process in which the same content you post on your different pages confuses the search engine bots. They become unable to differentiate between different pages, and none of the pages gets ranked as a result.
A simple solution to this problem is using the Canonical Tags or implementing the 301 redirects. Both of these strategies inhibit the initiation of Content Cannibalization and ensure that your pages rank higher.
4. The Smartphone Audience
Smartphone users make up the bigger chunk of all the sales made online. Therefore, the importance of providing an amazing shopping experience to mobile users has increased over the years. If your website is fit for desktop users but doesn’t load up for smartphone users, you are missing the chance to make sales.
One of the most important reasons why you must focus on Ecommerce SEO is that it allows you to improve your website for smartphone users. Things like making your website responsive, using the right category pages, and so on helps you entertain your smartphone audience the right way.
Also See: The Key Metrics to Follow in Web Analytics for Ecommerce
5. Categorize The Products
There is no shortage of products nowadays. For example, if a customer is looking to buy milk, they have to choose from a plethora of products. The only way to ensure that a customer shops from your website instead of getting confused are to categorize products the right way.
Category pages are the pages on your ecommerce website that allow you to put products in the right categories. These pages are like the different shelves in the brick-and-mortar store; they make the whole process of shopping fun and easy. Some of the essentials of proper categorization for ecommerce stores include using H1 tags, internal links, and product descriptions.
6. Keeping Links Alive
Broken links are one of the most common problems for ecommerce stores. When you have listed so many products on your ecommerce store, as it’s important from the business point of view, some product pages will eventually die from the lack of vigilance.
The presence of so many broken links, however, can affect the rankings of your ecommerce website. The notorious 404 Errors show up when there’s a dead page or a broken link present on the website. Broken links are not considered valuable both by the search engine bots and by the customers and can drop the ranking of your website in no time.
The only solution to the problem of broken links is doing a proper website audit at a fixed frequency. A proper audit allows you to find the broken links and ensures that all-important pages are fine to the visitors.
7. Publish Unique Content
It’s safe to say that every single marketer knows about the “Content is king” quote. Time has shown that there’s no doubt about the validity of this quote. Customers love to read helpful, engaging, and entertaining content as it allows them to make learned buying decisions.
One of the best things you can do to build authority and drive traffic to your ecommerce store is publishing relevant and unique content. By posting amazing content regularly, it gets easier to address your customers’ needs and attract new leads at the same time! The content you publish allows you to establish your voice in the industry.