Google consistently rolls out core updates to ensure you always receive the most helpful and reliable results. Again, the company h has recently announced the release of its highly anticipated August 2023 broad core update. This is the second core update from Google in 2023. Google’s August Core Update requires two more weeks for completion.
It has been more than five months since the release of Google’s March 2023 core update. Google took to its Twitter handle to announce an update on its search updates page.
The brand will update the ranking release history page once it is done with the rollout of the update.
Google’s core updates do not specifically target individual sites or pages. However, they can help website owners to increase the visibility of pages that were previously ranked lower. On the other hand, the rankings of pages that were previously rewarded may experience a decline.
Know that a core update has the potential to impact a website’s search performance either positively or negatively. Some websites don’t even see any impact of core updates.
According to Google, if you notice a decrease in performance following a core update, it does not necessarily mean there is a problem with your website.
A drop in rankings may be a result of the recent core update rather than indicating any issues with your content or site structure.
Google strongly advises individuals who observe a decline in their rankings to prioritize enhancing the quality of their website rather than solely seeking technical solutions.
Google has provided a set of questions for website owners to enhance their search performance.
How do you enhance your search performance following a core update?
If you are a website owner planning to enhance your search performance following a core update, then here is what you need to do:
Find out the pages that are not performing up to expectations.
Check out the search terms that were used to find those pages.
Compare the content you offer and the questions listed on Google’s help page.
This analysis will help identify areas where your content may be lacking in addressing people’s inquiries. Following these steps will help you align your content with the preferences and needs of searchers.
According to Google, it can take a few months for web pages to regain their rankings after being affected by a core update. Also, the company plans to release additional minor updates in between the major core updates, which can have a positive impact on pages that have undergone modifications.
Google’s core updates give you a reference point to determine whether any changes made on your website or any fluctuations in rankings are a result of your actions or Google’s algorithm updates.
It is crucial for businesses and SEO professionals to closely monitor their analytics and rankings in the upcoming weeks to stay informed about any potential impact on their websites.
