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Content Writing and Strategy in Digital World

Content Writing and Strategy in Digital World
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Content Writing is where you write unique content for the respective websites. All the websites have their own target audience and demands unique content which sets them different from all other websites. Content needs to be created aiming certain n keywords which ultimately helps in the improvisation of Website’s SEO. Content Writing is not just for the website but also for various blogs, social networks, new aggregators etc. There are certain strategies which need to be followed while we frame the content in order to make it work more effectively. Some of those strategies are as stated below

Consider the People you create the content for

The content you create needs to match the website’s motive. The content needs to match up the expectations of the business and should fulfil all its goals. While framing the content it is important not only to focus on the content but to also on the people who are creating the content. In case of the content the Components like – Topic Tone, type of message to be communicated, the structure needs to be followed accurately. In case of people the components like Workflow, Governance needs to be defined precisely. The content created maintaining the balance between the people and the content components is sure to deliver positive results.

Focus on Content Quality and not Content Quantity

Quality of the content will add strength to your writing. The content should come out meaningfully that will help you fight well against the competition. The quality of the content needs to be as per your target audience. The way of delivering and the presentation of your content will lay an effective impact on your audience. There should be a purpose of all your writing, and the content should clearly show the purpose behind its creation.

Follow the 5 W’s and H of content marketing strategy

If you want your content to be read by majority then the content should be created and moulded considering the 5 W’s and the H as stated below:

Why – Know the reason behind creating the content and the objectives of the business.

When – Know the right time of undergoing the process of creating and publishing the content.

Who – Know your target audience well.

What – Know exactly what message you wish to deliver through your content.

Where – Know the location, device, context where you think your content is likely to be read.

How – Work on how you wish to structure your content.

Engross yourself in Visualization and focus on writing for an individual

When the reader reads your content, they visualise it. Similarly, if you visualise while you are writing it will become easy for you to convey the right message through your content. Try getting that personal connection with each of your reader, this is sure to make your content more powerful. Personal connection can be formed if you are focusing on an individual while you are framing your content.

Break your big content into small ones

Nobody likes to read big lines of filled with words. If your content has got lot of information to be delivered, try dividing the content into parts. This will be easy for the reader to read and understand all the details of the content minutely. Try making your content presentable by adding Heading, Sub Heading, Pointers, Images, Video, Quotations, Reviews if possible, and Recommendations for further reading etc. All this will make your content attractive and readable.

SEO is the king

It is very important to follow the guidelines stated by Google, in order to make your content successful. Best SEO practices should be incorporated in order to make content more effective. SEO should consider SEO content marketing so as to maintain the position on the top in Google’s good list.

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