In the business world, lead generation refers to attracting customers and capturing their interest in a product or service in order to successfully develop a sales pipeline. Basically, it is the process whereby an individual visits a business website or page and interacts with its call-to-action or CTA, which may help to convert them into paying customers.
It is an essential marketing component that presents a challenge for many businesses as they operate in a highly competitive market to increase customer conversion rates. In fact, as many as 61% of marketers have expressed lead generation as a major pain point.
However, with the right kind of lead generation marketing strategy, businesses can efficiently mobilize their resources and get the maximum return on their investment. Read on to find out some of the best lead generation strategies to help grow your business.
Take Advantage of Social Media
In a world that is becoming hyper-connected owing to the rise of social media platforms such as Instagram and Facebook, it is safe to say that a large proportion of your potential customer base exists in the virtual space. For this reason, any successful lead generation marketing campaign should incorporate a comprehensive digital media and social media strategy for business success.
The first step is to gain a digital audience that effectively engages with you online. For instance, if you want to grow your Instagram followers, consider building a buyer persona and conducting research using demographic data to identify your customer base. You can also outsource this process by hiring a professional Instagram growth service to help you build a dedicated community and increase your conversion rates.
Similarly, you should also consider investing in lead generation ads, for example, on Facebook, as this offers a low-cost and efficient way to collect lead data by using prefilled user information. Importantly, you should also retarget people who have interacted with your business in the past by running a dedicated retargeting campaign on social media and helping them through the sales funnel.
Use a Lead Generation Tool
Lead generation can be made incredibly more efficient by using the right kind of business intelligence tools. The main advantage of a lead generation tool is that it saves time by automating several processes linked to generating qualified leads, and can even help combine different business functions in an integrated platform.
For instance, you can use ZoomInfo, which is a SaaS company that allows businesses to access its database to generate leads. If your business is just starting out and you are looking for affordable but equally efficient options, there are plenty of ZoomInfo alternatives that provide excellent business leads and free up the sales and marketing teams from manually chasing lead prospects.
Adopt an SEO Strategy
Search Engine Optimization, or SEO, is critical to generating successful leads for your business. It involves multiple practices to improve your business website’s ranking on search engines such as Google. The major advantages of SEO include increasing brand visibility and brand awareness and attracting qualified leads to organically grow your customer base.
You can either dedicate human resources in-house by hiring an SEO specialist or seek help from an experienced agency with expert knowledge and resources to help improve your SEO.
Following are some excellent SEO best practices to generate leads for your business:
- Conduct a complete website audit and check for crawl efficiency.
- Improve loading speed for all online pages to improve performance.
- Optimize website for mobile use and include online chatbots.
- Promote your lead magnet on your website and social media pages.
- Regularly update on-page content.
- Undertake a backlink strategy, such as through blogs that are SEO-optimized.
- Conduct keyword research to identify target audience search intent.
Focus on Creating High-Quality Content
As a business, the content you create and publish has a significant role in determining how people perceive and interact with your brand. As a result, it is critical to carefully curate your content across all digital platforms, including your website and social media channels, so that you can continuously attract customers.
An effective content marketing strategy can help establish trust and build your business credibility. Content that contains useful information can also help attract individuals to explore your CTAs and engage with your business.
Some examples of content marketing include blogs, podcasts, infographics and videos such as how-to videos or testimonials. You can also go one step further and explore other types of content such as case studies, open access ebooks, email subscriptions with newsletters, and templates.
The secret to generating successful leads for your business lies in adopting a strategy that caters to the customer base and highlights your business strengths and unique offerings. Just remember to consistently and regularly keep track of the kind of strategies that are working for your business so that you can constantly improve and restrategize your approach to achieve optimal business results.