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The number of mobile apps is constantly increasing at a higher pace due to increase in the trend of adoption of smartphones by majority of the population. Due to such rapid and drastic increase Mobile Apps has taken over the retail industry.
Its because of the mobile that we are having a contented standard of living. Mobile Technologies has lead to the transformation of our lifestyle. The changes that mobile industry has brought in the society even Industrial Revolution failed at doing so. The noteworthy fact is that within a time gap of 15-20 years, 3G and 4G technologies have reach subscriptions more than 3 billion.
The Internet in the late 1990s was known for its unbeatable growth and rapid innovation, and in the current era the mobile technology is reshaping the economic milestones all over again. Mobile cannot be restricted to just an industry. It can be better defined as a foundation the array of which has flourished tremendously.
As per the research conducted by the business insider on retail marketing stated certain facts which said that retail industry has highly got influenced by the mobile app. As per the research, 60% of consumers are users of mobile devices which is being used with the purpose of interactions with the retailers. Whereas 44% of consumers opts for shopping over the mobile app as it is easy and convenient.
The above mentioned data clearly states the major impact of Mobile Insutry on the society declaring it to be the fastest growing industry in India and across the globe.
Mobile App is called to be the accurate tool to upgrade the revenue of the retail industry.
With the help of Google Analytics, the conclusion stated that there has been an extreme increase in the spending of the mobile app. 30% of all the online shopping is done through mobile phones. This signifies the importance of mobile apps for the retailers which takes them to spend 16% more per transaction via mobile app.Not only this, but Mobile Apps proven to be beneficial for the Retail industry in many ways as stated below:
To Pendown, it can be very well said that the overall transformation of the Retail Industry and all the credit owes to Mobile App.