With increase in the mobile app development technology, everyday new phones are being launched to match the increasing trend. The use of smartphones is increasing day by day which is taking the human life to the digital world. Smartphones have become inseparables of our lives now. We are using our phones to accomplish all our small and big tasks.
With such an increase in the use of mobile phones, mobile apps are also increasing at the same pace. With millions of apps in the market, competition is very high. In order to make your app different from the others, mobile app analysis is significant. This will help you in the identification of the behavior of users on your app. It will help you with the strengths and weaknesses of your app so that you can work and improvise your app where needed.
Mobile app analytics is divided into basic 5 steps:
- In-App Analytics
- A/B Testing
- App Store Analytics
- Advertising Analytics
- Marketing Analytics
Mobile app analytics metrics provide insights into user behavior, engagement, and the overall performance of an app, enabling developers and marketers to optimize user experience and drive growth. Key metrics include user acquisition, active users, session duration, retention rate, churn rate, in-app purchases, and user journey funnel analysis.
Mobile Analytics can be made successful with the help of various analytics tools. Let’s check them all:
Localytics is considered to be one of the best platforms offering flexibility and customization as per the needs and demand. It is accessible for Android and iOS as of now. It is called to be the best tool to engage the users in the best possible way, due to this feature it serves to Fortune 500 companies of the world. It helps you with visual representation and is featured with next generation elements like personalized messaging and segmentation that help in increasing user engagement.
Countly is well defined as a robust open source analytics platform offering you with the access of measuring the overall effectiveness of the app based on the varied experiences of your users. It is accessible for Android, iOS, Windows and Blackberry too and has got powerful tracking features. The data collected after the analysis helps in identifying strengths and weaknesses of your app which can help you to work on the improvisation.
Appsee offers attractive visuals which help you in understanding the user experience easily. It is useful in analyzing the crashes of the app. It can track anything and everything starting from button clicking taking you to focus on the screen and also helps in the identification of time spent by the users on the app. Appsee is featured with real time user analytics, monitoring the summary of aggregate data, and so on.
► App Clix
Appclix leads to analyse the data in the raw form and helps in organizing it the way you want it to be done. If you have got lot of data then App Clix is the best one for you as it’s a niche product and is one of the advanced software for mobile analytics.
Apptentive platform is featured by a dashboard. It helps in analyzing the data in the most effective way and with the analysis report obtained you can increase the engagement of your target audience in your app. It aids in easy sharing of the feedback.
► App Annie
Available on iOS, Mac Store, Amazon App Store, and Google Play Store App Annie is well recognized in the analytics industry. It has got wide variety of products and services to be offered. It helps in analyzing the revenues, rankings, reviews and all other valuable data of your app. It also makes you aware with the happenings in the stores, with the help of which you can then identify certain opportunities for your growth and development.