Businesses are now not limited to a particular region, city or state; they are expanding at a global level. Each firm wishes to expand at a global level. Their client base extends well beyond local boundaries. But managing these clients’ needs a careful selection of software and tools in this digital era. And that’s when reputation management software solutions come in handy for all agencies.
Agencies with multiple clients often prefer reputation tools to scale, white-label, automate review generation, centralise replies and deliver clear ROI reports. However, it is crucial to choose the right reputation management tools for the task. In this post, we have rounded up the top 15 agency-focused Online Reputation Management (ORM) platforms in 2025 to help you choose the best. So, without any further ado, let’s get started…
Reputation management software is an online tool designed specifically for businesses and agencies with multiple clients. These tools help businesses to monitor, improve and protect their online presence across various platforms. The main tasks of an online reputation management software are to collect reviews, ratings and mentions from various online platforms, such as Google, Facebook, Yelp, and so on. These reviews and ratings are then collected in one unified dashboard so that companies or stakeholders can track exactly what their customers say about them.
Aside from that, these tools also help businesses streamline their processes through automated SMS or email requests, responding to customer feedback and managing business listings for accuracy and consistency. Moreover, these tools provide agencies with scalable solutions to manage multiple clients while delivering business insights and white-label reports to help them analyse performance effectively. All in all, reputation management software is a MUST-HAVE solution for an agency as it enables them to build trust, enhance credibility and maintain a positive brand image.
Why is Reputation Management Software Needed?
Reputation management software has become a necessary element for a business, specifically for the ones with numerous clients. These tools help businesses and agencies build a favourable online image. They are often used as they influence customer trust, conversions and long-term growth. In this era of digitization, customers first check online reviews before they actually buy a product. Therefore, it becomes crucial for companies to manage their online reputation. These tools help businesses build a clean, credible and trustworthy online reputation.
Using these tools, businesses can easily monitor reviews and mentions across multiple platforms, which is very tough to do manually. Reputation management software streamlines the process of generating new positive reviews by allowing businesses to respond to feedback in real time and quickly address negative comments before they escalate. Additionally, these tools ensure accuracy across online listings, thereby improving visibility and local search rankings. Agencies that handle multiple clients can scale, automate and get actionable insights using these tools and deliver consistent, measurable results. In all, companies do need these tools to build trust, improve customer experience, and protect their brand’s image.
Benefits of Reputation Management Software for Agencies
Reputation management software offers numerous benefits, such as
Allows agencies to monitor, manage and enhance their clients’ online presence.
Agencies can track reviews from dozens of platforms in a single dashboard and save a lot of their time, which they would otherwise spend doing these things manually.
The best thing about these tools is that they automate review requests through SMS and email, which help agencies generate a steady flow of positive reviews for clients in an instant.
They provide real-time alerts for new or negative reviews, helping agencies to quickly respond to a customers’ complaint.
These tools allow companies to prevent issues from turning into reputational crises.
They offer business analytics and sentiment insights, allowing agencies to take measurable steps.
These tools come with built-in analytics, sentimental insights and white-label features, enabling agencies to present dashboards and reports under their own brand.
15 Best Online Reputation Management Software for Agencies
Here is our rundown of the 15 best ORM software for agencies. You can pick the one that fits your requirements and suits your business pretty well. Take a look…
1. Birdeye
mage Source Birdeye
At number 1, we have Birdeye. Birdeye is a powerful reputation management software, pretty popular among businesses and agencies. This platform helps businesses collect reviews, monitor customer feedback and manage their online presence across multiple channels. Its automation, AI-assisted responses and multi-location support make it a desirable platform for agencies handling multiple clients.
Key Features
Centralized review monitoring
Automated review generation (SMS/email)
AI sentiment and suggested replies
Business listings management
Multi-location dashboards
Experience management
Pros
Easily scalable well for multi-location clients
Robust automation for review requests and response templates
Powerful analytics and benchmarking
Cons
Higher plans for advanced features
Beginners may have difficulty handling the tool
Pricing
Standard plan starts at $299/month
Professional plan starts at $399/month
2. BrightLocal
Image Source BrightLocal
BrightLocal is another popular online reputation management software for agencies. This tool is specifically designed to help businesses improve their online visibility and review performance. It includes tools for listings management, review monitoring, local rank tracking and white-label client reporting. It is an effective tool for agencies that work more with local businesses and multi-location brands.
Key Features
Local listings management
Reputation manager for review monitoring & new review generation
Rank tracking
Local SEO audits
Client reporting
White-label reporting
Pros
Affordable platform for agencies
Comes with strong local search and ranking features
Convenient white-label reporting
Cons
Not considered ideal for enterprise social listening
Lacks review channels as are there in larger platforms
Pricing
Track starting at $29/month
Manage starts at $36/month
Grow starts at $44/month
3. Podium
Image Source Podium
Podium is an all-inclusive reputation management platform that focuses on messages, reviews and customer engagement. It allows agencies to send review requests via SMS, Webchat and other channels.The platform aggregates feedback into a unified inbox and responds using AI‑powered suggestions. In addition, it supports payment collection through text and offers automated workflows, allowing businesses build a stronger online reputation
Key Features
Review management
Conversation inbox (SMS/webchat)
Review invitation automation
Payments and lead collection via messaging
Appointment & interactions consolidation
Pros
All-inclusive online ORM tool for review management and invites.
Unified inbox for different interaction types
Help with lead collection and reputation management
Cons
Highly priced
Require client adoption of SMS flows
Pricing
Core plan starts at $399/month
Pro plan starts at $599/month
Signature plan (contact seller for customized prices)
4. Yext Reputation Management
Image Source Yext Reputation Management
Yext Reputation Management is yet another robust tool for online reputation management. It helps businesses monitor, manage and respond to customer reviews across multiple online platforms from a single dashboard. It comes with powerful AI-powered analytics that allows companies to automatically request new reviews, respond to existing feedback and gain insights into customer sentiment and competitive performance.
Key Features
Smart response tools
Centralized monitoring
Automated review generation
Integrated knowledge graph for listings
Search-centric features to improve discoverability
Pros
Includes listings and search knowledge
Scales easily for enterprise and multi-location clients
Strong analytics and API access
Cons
Pretty expensive for smaller businesses
Complex interface
Pricing
Single-location plan costs around $199/year
Complete plan costs around for $999/year
5. Grade.us
mage Source Gradeus
Grade.us is yet another renowned online reputation management platform. It allows agencies and companies to monitor, generate and market customer reviews at scale. It supports automated review request campaigns via email and SMS. In addition, it consolidates feedback from over 100 review sites and allows companies to respond to reviews from a central dashboard. It comes with built-in white‑labeling capabilities, allowing agencies brand reviews, reports etc., under their own domain and logo
Key Features
Review management
Review generation automations
Customizable review funnels
White-labeling and agency dashboards
Sentiment analysis and alerts
Templates for review widgets and landing pages
Pros
Strong white-label & reseller features
Simple, automation-first workflows
Streamline online review generation
Cons
Lacks comprehensive reporting features
Limited customization options
Pricing
Solo starting at $110/ month
Professional at $60 Per Seat/month
Agency at $400/month for 10 seats
Partner at $2500/ month for 100 seats
6. ReviewTrackers
Image Source ReviewTrackers
ReviewTrackers is a robust customer experience management platform. It helps businesses monitor online reviews, collect customer feedback and improve their online reputation. It aggregates reviews from over 85 sites and offers some of the outstanding tools to respond to feedback and provides analytics to help companies understand and improve customer experience.
Key Features
Review monitoring
Automated response suggestions
Client reporting
Sentiment analytics
Multi-location dashboards
Integrates CRM and helpdesk tools
Pros
Clean dashboard
Effective sentiment analysis
Efficient review monitoring
Cons
Unable to fully customize review invitation emails
Pricing tiers vary by feature set
Pricing
Data-only (contact seller for pricing)
Starter (contact seller for pricing)
Essential (contact seller for pricing)
7. Reputation.com
Image Source Reputationcom
Reputation.com is cloud-based online reputation management software that helps companies monitor and respond to online reviews, social media and surveys. It helps businesses analyze feedback to make strategic improvements, resulting in higher revenue and improved customer loyalty. It is aimed at enterprise brands and franchises with big multi-location clients.
Key Features
Enterprise reputation & experience management
Review monitoring
Customer experience analytics
Listings and survey integrations
Advanced analytics for big multi-location clients
Pros
Centralized reputation management
Provides analytics to track reputation across locations
Enterprise-grade features and data controls
Cons
High cost
Complex interface
Pricing
Contact seller for pricing
8. Trustpilot
Trustpilot is an open, independent and impartial online reputation management tool for agencies and businesses. It helps businesses to monitor, track and aggregate online reviews. It allows agencies to use aggregate reputable consumer reviews and display them as marketing assets.
Key Features
Review management and automation
Verified consumer reviews
Widgets for site integration
Strong analytics and marketing assets
Easy integration
Pros
High consumer trust
Strong marketing widgets
Helps e-commerce and product-centric clients
Cons
Limited control over reviews
Majorly a public platform
Pricing
Plus starts at $299
Premium at $629
Advanced starts at $1099
Enterprise (contact seller for customized pricing)
9. Chatmeter
Image Source Chatmeter
Chatmeter is yet another AI-powered online reputation management platform. It helps multi-location businesses manage their online reputation and customer experience. It comes with various powerful tools, including reputation management, local SEO and analytics.
Key Features
Local SEO and reputation management
Review monitoring & response
Sentiment analysis
Integrates listings
Improves search rankings
Offers Actionable insights for business growth
Pros
All-inclusive reputation toolkit
Local SEO
Robust reporting for multi-location clients
Cons
Pretty expensive
A bit complex
Pricing
Contact seller for detailed pricing
10. Broadly
Image Source Broadly
At number 10, we have Broadly. Broadly is an AI-powered online reputation management platform for agencies and small businesses. This platform helps agencies strengthen online reputations by automating review requests, centralizing customer communication and leveraging AI-driven chat for engagement. It offers tools for streamlining customer communication and improving online presence. Also, it includes tools for social media and ad campaign tracking.
Key Features
Review generation and monitoring via email & SMS
Automated review requests
CRM integrations
Profile management
High review volumes for client accounts
Pros
Easy implementation
Strong SMS review invites
Helps agencies quickly increase review volumes
Cons
Limited reporting and white-labeling
Limited integration option with third-party apps
Pricing
Standard starts at $50/month
Growth begins at $90/month
Enterprise (contact seller for customized pricing)
11. ReviewPush
Image Source ReviewPush
Here is another wonderful online reputation management tool for agencies – ReviewPush. ReviewPush is considered ideal for those looking for low-cost ORM software. It helps agencies with monitoring reviews and alerts across popular platforms from a single dashboard. It automates review collection, provides detailed reports on performance trends and helps agencies boost their online reputation.
Key Features
Review aggregation and management
Competitor tracking
Basic reporting
Instant alerts
Response options and branded review
Pros
Affordable tool for agencies
Simple to use and implement
Robust alerting
Cons
Fewer automation options
Basic feature sets
Pricing
30 days free trial
Basic plan starts at $25/month
Premium plans start at $99/month
12. Brand24
Image Source BRAND24
Brand24 is an AI-powered online reputation management platform that allows businesses to monitor, manage and analyze online reviews and make smarter decisions. This tool offers personalized insights on brand performance and helps them identify what’s going on within a few seconds. This tool comes with advanced tools, such as AI analytics, real-time web and social listening and mention alerts.
Key Features
Real-time web & social listening
Mention alerts
Reputation monitoring and management
Sentiment tracking
Offers social monitoring
Influencer identification
Pros
Broad listening coverage
Faster alerting
Cost-effective ORM platform
Cons
Not very accurate
Not review-generation focused
Pricing
14-day free trial
Multiple pricing options starting with $149/month
13. BrandMentions
Image Source Brand Mentions
BrandMentions is another reputable online tool that allows agencies to track brand mentions across various online platforms and forums. This tool provides insights into customer sentiment, helps identify trends and help businesses quickly respond to feedback or potential crises.
Key Features
Centralized review management
Multi-channel monitoring across social media
Sentiment analysis
Real-time alerts
Social listening
Easy integration with other tools
Pros
Helps agencies detect issues early on
Robust mentions timeline
Advanced feature sets
Cons
High subscription costs
Not ideal for smaller teams
Pricing
7-day free trial period
Starter for $79/month
Pro starts at $249/month
Expert starts at $399/month
14. Sprout Social
At number 14, we have Sprout Social. Sprout Social is an all-inclusive platform that helps businesses with online reputation monitoring and management. It uses social listening, sentiment analysis and review management to help businesses monitor and improve their online reputation. It offers a unified messaging inbox, AI-powered sentiment and trend analysis.
Key Features
Reputation monitoring
Social publishing
Social listening
Robust reporting
Competitor benchmarking
Engagement inbox
Pros
Strong social team workflows
Powerful collaboration tools
Reliable reporting and publishing
Cons
High price
Limited features
Pricing
Standard starts at $199/seat/month
Professional starts at $299/seat/month
Advanced starts at $399/seat/month
15. Moz Local
Image Source Moz Local
Last but not least is Moz Local in our list of the online reputation management software for agencies. It blends both online reputation management andlocal SEO to help businesses manage their online presence. It allows businesses to monitor, manage and respond to customer reviews and optimize local search visibility. Moz Local is considered best for small and medium-sized agencies. It provides a central dashboard for managing reviews. It also includes features like review monitoring and response templates.
Key Features
Robust local SEO tools
Local listings distribution
Reputation monitoring and management
Insights and analysis
Local SEO insights
Pros
Excellent listings accuracy
Affordable solution
Local SEO pairing
Cons
Limited review management
Limited white-label capabilities
Pricing
Lite starts at $14/month (billed annually)
Preferred starts at $20/month (billed annually)
Elite starts at $26/month (billed annually)
Custom (visit site for customized pricing)
So, there you have it – the best 15 online reputation management tools. Of course, all are the best tools; however, selecting the best one requires careful planning and evaluation to make the best choice. Read ahead for quick tips to choose the best online reputation management software. Read on…
Quick Tips for Choosing the Best Online Reputation Management Software
Here are the best tips to follow:
Check features so that you can choose the one that fits your requirements.
Look for a tool that comes with white-label reporting if you wish to present reports under your agency brand.
Make sure the tool you select includes review generation channels, such as SMS, email and website widgets.
Look for a tool with AI and automation features for auto-responses, suggested replies and sentiment tagging.
Make sure the tool you opt integrates withCRM, helpdesk, Google Business Profile, social and analytics tools.
The Bottom Line
So, these are the top 15 online reputation management software for agencies and businesses alike. All of the tools outlined above offer agencies scalable, efficient and powerful ways to manage and improve their clients’ online reputation. Whether you’re working with local businesses or multi-location enterprises, platforms outlined above suit every need and business requirement. From Birdeye to Moz Local, each platform is known for its unique features and advanced review monitoring. All of these are undoubtedly great tools; however, selecting the best one can be a game-changer. Make sure to choose the one that fits your requirements and suits your business well.
FAQs
1. Why are reputation management software essential for agencies?
Agencies need reputation management tools to efficiently manage their clients, automate review generation, track sentiment, monitor mentions and deliver performance reports so as to save time and improve clients’ online presence.
2. Can agencies manage multiple clients from one dashboard?
Yes, most of the ORM platforms offer multi-client or multi-location dashboards. This allows agencies to monitor, manage and analyze reviews for all clients in one place.
3. Do all online reputation management tools support white-label reporting?
Not exactly! Some tools do not include white-label reports. If you require a tool with white-label features, then consider BrightLocal, Broadly or Grade.us.
4. Can ORM tools help with negative reviews?
Yes, most of the ORM tools help agencies handle negative reviews. These tools send instant alerts for negative feedback, allowing agencies to address the issue quickly and more mindfully to improve their clients’ online presence.
5. Can reputation management software also improve local SEO?
Yes. Some tools, like BrightLocal, Moz Local and others offer Local SEO features, allowing agencies manage listings, reviews and ratings.
6. Are online reputation management tools meant for agencies of all sizes?
Yes, there are reputation management software for agencies of all sizes, from small to enterprise-level businesses, allowing them to scale as their client base grows
