Advertising is a very essential part of the marketing regime. While Traditional Marketing has been effective for many years, its impact has become lesser in today’s time. Online advertising has gained more traction and is a proven method to attract more traffic and gain more conversion rates.
Looking for platforms to do online advertising?
This blog lists down the best online places to advertise your business.
Best Online Places To Advertise Your Business
Note: The list is in no particular order or rank. Every online adverting place has its unique feature. You can decide the best suitable one for you after deliberating upon the features of each mentioned in this blog.
When it comes to advertising, Google is the top place to advertise your business online. You can advertise on Google in two ways. It has a paid advertising option known as Google AdWords (Google Ads) and a free option known as Google My Business.
a. Google Ads
Google Ads is a paid advertising tool, based on PPC (Pay-Per-Click) model. It shows your ad on Google using smart technology and you have to pay every time a visitor clicks on your ad. This might look very expensive but it’s not. For every $1 you pay, you get $2 revenue. So that’s a great ROI (Return on Investment). Plus, the Cost Per Click is lower than other advertising platforms and it is affordable.
Google Ads increase your reach and brings traffic to your website. You have to choose the correct keywords for your ads to display through auction. It increases the visibility of your business through targeted ads. Since the ads are targeted, there are more chances to have high conversion rates. Apart from this, you can also track the information of your visitors.
The Google Ads are visible in two ways: Google Search Network and Google Display Network.
► Google Search Network
The Google Ads appear on your search result page when you perform an organic search on Google. You will find Google ads on the top of the page marked as Ad in a green outlined box. The Ads appearing on Google Search Network are decided by the keywords that you choose. Through an auction of keywords, whoever pays the highest can show their ad on those keyword pages. So when the user searches for those keywords, they will see the ad.
► Google Display Network
Google Ads appear on the web pages of different websites. The site owners sell their space for marketing to Google. Google shows your ad on those pages. This network uses an algorithm and shows the ads to targeted users who show the intent to purchase. This increases conversion rates also.
► Google My Business
You can advertise your business for free through Google My Business. Google My Business allows creating an online presence of your business. There are many things you can do with this advertising tool.
You can connect seamlessly with the customers and engage with them via google search and maps. You can also trace how they are engaging with your business like clicks, calls, follows, reviews, etc. On Google My Business, you can create a platform for the customers to find ways to reach you through calls, maps, and reviews.
- Google ads are paid so it can be expensive for new business owners.
- Ther might be a targeting issue and the ads can be displayed to users who accidentally clicked on something.
- Google Ads is based on the PPC model which means that the business owner has to pay even if there is no conversion.
- The frequency of ads can be too much which can annoy the user.
Pinterest is a fun platform known for the millions of curated ideas it presents to its users. Pinterest is one of a kind and is very popular among the young generation.
The Pinterest board is very attractive and includes photos and videos. The advertisements appear on this board as promoted pins.
The ads are so well blended with the natural content that it looks very trustable to the users. They don’t perceive it as spam and engage with them by clicking on links.
Although Pinterest uses the PPC model, it is effortless, engaging, and impactful which gives profitable results.
- The ads can get ignored as they are blended among numerous ideas.
- There are many unregistered users which can make it difficult to analyze user engagement.
Facebook is the oldest and most popular social media platform in the world. It has connected the whole world in one place. Needless to say, it has the largest number of users and a loyal audience.
Facebook Ads are a great way to advertise your business online. The Facebook Ads are paid but the cost is very minimal. It gives greater flexibility and drives the traffic faster, and helps your business grow organically.
Facebook also has an analytical tool to measure the effectiveness, engagement, and conversion through Facebook Ads.
Facebook determines the target group through factors like age, interest, religion, etc. You can create a target group for yourself by choosing the factors relevant to your target. This is not available on other platforms. This is the reason Facebook Ads include ad bidding, unlike other online platforms that use keyword bidding.
Facebook also displays your ads on a variety of Facebook pages like the newsfeed, side panel, messenger and also displays the video ads on stories and live sessions.
These features of Facebook Ads make it worth every penny.
- The high diversity of users can sometimes act as a drawback.
- Facebook has a rigorous ad approving system which can be time-consuming.
- Facebook prohibits many companies from posting ads according to its policies.
Amazon is one of the most successful e-commerce companies that has enabled the privilege of sitting at home and shopping. One more privilege it offers is to sit at home and advertise your business.
Why is Amazon a good place to advertise? Because of its users! There are around 600 million amazon and amazon prime users. It gives you a great opportunity to advertise your business.
If you are a product-based company then it is very ideal for you as the user’s intent on Amazon is solely shopping.
Another great thing about Amazon is that the Amazon Ads are displayed on the main Amazon site, other sites owned by it, and the Amazon devices. Plus, you don’t necessarily have to be a seller on Amazon.
a. Amazon ads for sellers
The sellers can advertise on Amazon in the following ways
- Sponsored Products
- Sponsored Brans
- Sponsored Display
- Amazon Stores
b. Amazon ads for Non-sellers
The non-sellers can advertise on Amazon in the following ways
- Video Ads
- Display Ads
- Custom Ads
- The ads may be ineffective if the business is not products based.
- Amazon Ads lack high targeting tools.
- The conversion rates can fluctuate according to the user’s interest.
Owned by Facebook (Meta), Instagram is the fastest-growing social media platform and a great online platform for advertising. It uses high targeting technology to advertise. One of the perks of Instagram ads is its target market. The users of Instagram are a much younger generation so they are very less likely to respond to traditional advertisements. They choose to shop online and are more responsive to Instagram ads.
Instagram provides four ways of ads:
- Carousel Ads
- Single Image Ads
- Single Video Ads
These ads are either shown on Instagram feed or stories.
Apart from Instagram Ads, another way to advertise on Instagram is through Sponsored or Branded Content. You can collaborate with influencers to market your product or service. Businesses have gained huge user engagement in such sponsored ads. Instagram has introduced its Branded Content Tool for this very purpose.
- It is more expensive than Facebook.
- The Target Age Group is limited.
- It is a difficult task to find the perfect influencer.
- Requires graphical ads which are hard to create.
Youtube is an evergreen platform that can never go out of trend. It has been very consistent in user retention and has a user base of all age groups. Collectively, users watch billions of hours of videos every day.
This makes Youtube a great place for videos ads. You can create and post video ads and promote your business. Youtube provides for a tool to create your youtube videos that are engaging and can attract viewers.
- User targeting is not flawless.
- The ads shown can be irrelevant to the videos viewed.
- If the ads and videos are not related then the user is not shown the ad in which he has shown interest.
- All the above reasons can result in low conversion rates.
While social media platforms like Instagram and Facebook are sky-rocketing, they seem like the best online platform for advertising. However, there are other platforms where you’ll find better opportunities and filtered users like Twitter.
Twitter is a social media platform known for its professional users so it can be a perfect platform for B2B ads. While it’s not limited to that, with intellectuals you’ll also find the young generation highly engaging on twitter.
Also See: Powerful B2B Marketing Strategy 2022
On Twitter, you can simply use the right hashtags, tweets, trends, promote them and see the surprisingly huge engagement you can create. Twitter also has a keyword bidding system for Twitter advertising.
Twitter stands out from its competitors when it comes to the advertising model. The Cost Per Click is almost nill. You only have to pay when you have achieved the goal of advertising and not per click. Suppose your advertising goal is to increase followers, then every time you get a follower you have to pay.
- Limited businesses can advertise due to such filtered users.
- Lacks visual advertising which can be less engaging.
You should opt for the online platforms for advertising according to your goals, target audience, business model, and more importantly budget. The right advertising platform can multiply your customer base with high conversion rates.