What are Types Of PPC and Its Significance You Need to Know in 2026
Pay-per-click (PPC) is a digital marketing strategy where you pay a fee every time a visitor clicks on your ad. PPC enables you to bid on keywords or phrases so …
Use Social Media to Drive Traffic to Architectural Websites
In today’s digital age, having a strong online presence is essential for any business, including architectural firms. Social media marketing is one of the most effective ways to drive traffic …
Mobile Advertising Strategies and Best Practices
Mobile Advertising can be very well defined as a method of popularising your products on mobile devices like smartphones, tablets or PDA’S that are wireless. There are various sources of …
Google Ads: Complete Guide to Grow your Business
Anytime you see an ad for an organization’s landing page ranking high in search results, it’s not just a result of good SEO. Most likely it’s a Google ad campaign. …
How to Stay Ahead Of The Competition in Digital Marketing Using AI Tools
Businesses need to discover strategies to stay ahead of the curve as the competition in digital marketing increases. By implementing artificial intelligence (AI) capabilities into your digital marketing plan, you …
How to Boost Business Followers with Twitter Marketing: Tips & Tricks
With over 368 million Twitter users, Twitter has become more popular among businesses and individuals. Twitter marketing is necessary for modern-day business strategy to reach the target audience, and increase …
Types of Market Research and A Comprehensive Guide of Market Research
Market research involves the collection and analysis of data to obtain more information about the market, consumers, competition, launches, campaigns and everything that allows the best decision-making for a company. …
B2B LinkedIn Marketing Guide you must know in 2026
LinkedIn is a powerful platform for B2B marketers looking to reach and engage with their target audience. With over 800 million users, LinkedIn offers a vast pool of potential customers …
How Does B2B Marketing Different From D2C
Consumer behavior has drastically changed over the last ten years. More and more people are doing business online because of how convenient it is. A lot of users are using …
What is Brand Tracking and How to do Brand Tracking
What comes to mind when you hear the term “brand tracking” — a crucial component of your marketing plan? A pointless and costly effort? A terrible headache? Many brand managers …